An online website, and grass roots retail brand created by Paula Punch of
Design Edit Group to promote local Australian clothing & accessories brands.
Inspired by Australian landscapes -city, coast and country- with a focus on natural premium fabrics, Punch Park presents clothing fitted for real body shapes, with many unisex styles, and with prices that reflect the fair value for the supply chain.
Punch Park encourages the community to recycle first, by merchandising with preloved and vintage items via it's Sydney's Inner West Pop Up Shop at "The Urban Underground", and where local makers, artists and musicians, are also showcased.
Punch Park wants to grow the 'slow fashion' movement where consumers add beautiful items to their wardrobe for longterm use, rather than buying for short-term or 'disposable fashion' use which contributes to world waste.